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Created: 15/06/2013 at 3:27 AM Updated: 02/10/2017 at 4:21 AM

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Windows, Android and iOS Mobile App Trends and it's Usage – Eastpoint Software

Windows, Android and iOS Mobile App Trends and it’s Usage – Eastpoint SoftwareWindowsA US study has revealed mobile app and website browsing habits.


The report, by the Interactive Advertising Bureau, shows how users are accessing the internet, how long they are online, and their favourite websites and apps (Facebook and Amazon!).
 
Mobile app popularity


The report showed that during December 2015, 65% of minutes spent online were via a mobile device (tablet or smartphone). So in terms of time spent online on devices, a significantly larger amount of time is spent on mobile devices, accessing either websites or apps.
 
As more businesses look to mobile app development to cater for the amount of people using their smartphones to access the internet, these stats show this is a continuing trend. Year-on-year, comparing the month of December, there was also an increase on the amount of unique hits with a 7% increase for mobile and a 5% increase for smartphones.
 
Mobile apps absorb a huge amount of online time


When looking at online minutes spent purely on mobile devices, more of this time is spent on apps rather than websites. In fact the difference is huge – 86% on mobile apps, 16% on mobile web.
 
This difference does have a theory behind it. A mobile app is likely to be a game, music or chat app that you may use for prolonged periods, whereas a website is often something you take your information from, or make a purchase, and then leave.
 
Is Mobile App Development more relevant if your audience is younger?
 
When looking at iOS, Android and Windows Mobile Apps Development as an investment, or perhaps when considering a mobile version of your website, it's sensible to look at audience. Who is accessing your information and how? The IAB report suggests the difference between young people accessing apps and mobile web and older people isn't so big.
 
While people aged 18-34 spend two thirds of their time online via a mobile device, those aged 35-54 spend half of their online time on a mobile device. Both of these is an increase compared to last year.
 
Do websites get more hits from people using computers, or people using mobile devices?
 
Currently desktops are still top, with 68% of all website hits coming from computers, according to the study. However, mobiles at 32% are on the rise, whereas hits from computers are declining as a percentage of all hits.
 
What does this tell us about mobile apps?


Both mobile apps and mobile specific websites are getting increasing amounts of traffic. With the use of mobile devices for internet access increasing across age groups, it is becoming an essential marketing tool or function for businesses.
 
About us
Eastpoint Software Mobile, Web apps and eCommerce Development Company Richmond, London, Cambridge and UK. See our website www.eastpoint.co.uk for more about our mobile app development team, or come and see us in Cambridge, UK. Please give us a call on 01223 690164. We work with big and small companies and also have experience as an outsourcing partner, if your company does not have the skills needed in-house. You can email us any app development enquiries at info@eastpoint.co.uk .

Visit us:
http://www.eastpoint.co.uk/

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  • Eastpoint Software Android, iOS and Windows Mobile App Development Company Richmond, Cambridge, UK and London Wed, April 13, 2016
  • Eastpoint Software Android Apps Development UK, London, Cambridge and Richmond Wed, March 23, 2016
  • Go With iOS App Development in Richmond, Cambridge to Make Most Of Technology Advancements – Eastpoint Software Fri, March 04, 2016
  • Shopping on your mobile continues to soar – Eastpoint Software Mon, February 08, 2016
  •  Mobile App Development Richmond - Some Important Things That You Need To Know – Eastpoint Software Fri, January 22, 2016
  • Black Friday sales hit £3.5b high in the UK – Eastpoint Software Tue, December 22, 2015
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