The global giant of Apple remains a massively popular phone choice, and plenty of the people in the UK will access your app via an iPhone or iPad.
iOS apps are built specifically for Apple devices such as iPads and iPhones. They are built to work seamlessly on those devices, using the specific functions of those devices to get the best user experience.
Why choose iOS app development?
This will depend on your audience (and to some extent your budget). Ideally an app is built for each device, so that's a separate app for Android phones. This isn't always feasible and there are options to create a universal app.
However, if you know your intended customer base or audience uses iPhones, creating an app specifically for that will ensure the best experience.
Also, if budget allows, an app built for each type of device is always worthwhile.
We have clients across the UK and work mostly in the London, Cambridge, Norwich and Ipswich areas (as well as clients further afield). You can visit us in either Cambridge or London, or we can come to you. Eastpoint Software iOS Mobile Apps Development Company Cambridge and UK. Our clients, and prospective clients, often ask about the benefits of developing an app in Android or iOS. If you have any questions and are looking for mobile app development, please give us a call on 01223 690164 or Mail Us firstname.lastname@example.org. to discuss your iOS mobile app project. Our tech team love building apps, and are keen to take on new projects.
Use of mobile devices is set to overtake desktop for accessing websites . Think about how often you use your phone, or you see other people using theirs. It's common to use your mobile to browse websites, search for information and make purchases.
A mobile app enhances the user experience further and achieves a greater engagement with your users. Often a mobile app offers features that a mobile web site (or web app) isn't capable of because it can have greater access to the mobile device's hardware (such as GPS, camera and microphone).
Thorough understanding of what you want and ensure we've got all the information that we need to design a solution to meet that. Design and user experience:
We will look at who your app needs to appeal to, and be appropriate for, the intended audience. It needs to be consistent with existing branding where applicable.
Creating the working product based on those things using our experience with various technologies to devise and develop a solution.
Testing: We make sure that what we've produced is what we set out to produce, and ensure it all works correctly on varied device types.
We like automated and manual testing, making sure that where possible we have automated tests to cover the design functionality, backed up with the manual testing. You can't beat a human set of eyes looking at it.
Support, analysis and improvement:
We'll work to ensuring that product continues to perform in the way that it's expected long after the product is launched.
Long term support for mobile apps is key to it's success as new devices and device updates often change the underlying systems which could otherwise harm performance of the application.
And as user uptake of your application grows, we'll work with you to collect and analyse information about usage and help to guide design changes and enhancements.
We like to maintain relationships with clients over the years, supporting systems, offering advice, and remaining a part of the project.
Native, web and hybrid apps:
There are options for type of mobile app you can build, depending on how you want it to be used.
A native app is specific to, for example, Android or iOS (Apple). Generally, the result is slicker and perhaps better access to things such as accelerator, camera, location, because it has built specificially for that device.
Mobile web apps are applications run via a website, and can be seen in the browser on your mobile phone.
Social ecommerce* (or social commerce) refers to buying goods directly via a social platform. It has been a brewing trend for many years, and always seems to be the next big thing.
The Pinterest 'buy' button
Earlier this year, Pinterest removed affiliate/click-to-buy links from its website. This meant that bloggers or users who advertised items on Pinterest could no longer make a small fee via the click through. It was thought the move was to precede the addition of a buy button, where Pinterest users could directly buy the item as part of Pinterest, staying on the site rather that linking to an external site.
Social Commerce on Mobile Apps
My granddad taught me to always scope out the possibility for a bargain, so I'm perhaps less inclined than others to go for the ease of a buy button. I may scout out Google shopping and other online shops before making a purchase.
However, I think on a Online Mobile eCommerce Site, nice and tidy in its small little mobile screen, I may be less inclined to go sniffing elsewhere, as it's all a bit more of an effort on mobile than desktop or tablet. If I felt the price was fair, the ease of a buy button on a mobile site would be more attractive to me.
The future of buying on social media
Facebook already has the option to buy while staying on the Facebook site and they call it f-commerce or f-comm. It isn't massively popular, but Facebook have been plugging away at their f-commerce for years (as well as a 'donate' button for charities), and it's likely to become more popular.
Twitter have already trialled their buy button and it's been popping up for ticket ads, among others. But on the whole, it seems to be that we're waiting to see how it progresses.
* Social ecommerce/commerce is a phrase also attributed to the social aspects of buying online, for example, engaging with the customer, customers interacting with each other, articles, reviews and feedback. There is also another phrase called, along the lines of, 'onsite social commerce' which is features within a website that promotes sharing and interactivity between customers on a site.
The original article on three 'psychological triggers' and I thought it was a brief but interesting roundup. How often do we see these 'triggers' adhered to, and how worthwhile do we think they are? The three triggers chosen for this article were:
Clean designReciprocity, aka freebiesInitial trust/ “foot in the door”They also mentioned colour as another basic trigger, as expressed via an otherwise black and white image, which a red heart. Which reminded me of the use of red in Schindler's List. I'm not sure that's what they were going for, but I get that it impacts.
Anyway, for clean design, the article suggested a simple menu with minimal, or as minimal as possible, choice and cited a nice jam experiment, which made me think about jam, and I felt happy. Apparently when faced with lots of varieties of JAM!, our brains become all jammed up with the overwhelming jamminess and we end up not buying any! Sob.
But when faced with a small selection of half a dozen jams, we are happy for jam and make our selection (and that's why there is a picture of jam with this blog post). Particularly on mobile apps, you're looking for an easy route to purchase or find info, or eat jam.
For reciprocity, they suggest that offering free gifts/samples/coupons creates a dialogue with customers and they are more like to give back , ie buy from you in the future because of the effort you have gone to. I know I am a sucker for a free gift, and have bought product after receiving a free sample.
The final trigger is about getting small commitments from customers and building up and taking a softly-softly approach to marketing, in order to build trust with a potential customer before they may their purchase.
Of course there are many other ways to approach eCommerce Websites and ensuring customer connections, but I felt these three were worth mentioning again. Clean design is probably the most basic of the so-called triggers, in that this is usually considered at the early stage of any ecommerce website or app, whereas the marketing side will be part of the longer term and overall plan.
What do you think of the triggers – and what other triggers do you think customers are drawn to?
Our outsourcing service is a high quality, cost effective way of having a small team of developers work on your project with the added benefit of UK based project management and QA. It is most suited to the development of an entire project. This is our preferred method of working as we feel it is the most time and cost efficient for our customers.
What are the benefits of outsourcing?
We take responsibility for achieving the results you want, and you can be confident that the project will be delivered by us without the worry of having to take on new or temporary staff for a short term project. We have established standards and documentation that we work to, or we can work to your company guidelines.
Why use Eastpoint?
Our experience, creativity and problem-solving means your project is in safe hands. Our developers have worked on and managed various outsourced projects, including retail websites, financial management systems, ticket booking applications, intranet and internal admin systems and content management systems (CMS).
We are committed to delivering high quality services and products. We consider that when we work for you, we become part of your team. You can rely on us to work to your specification and deliver cost-effective projects that meet your needs, allowing you to concentrate on your business. Our combined skills and experience, along with our company culture and implementation of agile methodologies, enables us to provide a service that delivers the software/applications that you need.
Our team has worked with on an enormous number of projects for big range of companies including Bosch, Philips, BAE systems, Disney, NBC Universal, Major League Baseball, Mr Shoes, University of Cambridge, University of East Anglia, Norfolk County Council, Norwich Theater Royal and Norwich Cathedral, among many other large and small organizations. As well as working directly with clients, we have extensive experience in collaborating with agencies on projects and systems.