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Helps to gain new clients using Search Engine Visibility
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Helps to gain the loyalty of your customer.
Security plays a vital role in e-Commerce by taking care of secure payment transactions, secure client information,etc.
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There were headlines recently that online retailers had experienced the weakest August in terms of year-on-year growth since 2000.
The growth for August was 5%, the smallest percentage since the IMRG Capgemini index started recording retail sales data 15 years ago.
But there is good news behind those isolated stats. Year-to-date figures are up by a healthier 10% and Capgemini's head of digital, Alex Smith-Bingham remains optimistic for retailers.
Ecommerce growth is “far more positive”
Mr Smith-Bingham said that shoppers during August were most likely taking advantage of the sun by shopping on the high street, and figures were also affected by the late bank holidays.
IMRG's chief information officer, Tina Spooner, said growth had been “far more positive” since the index recorded a 7% growth in the first quarter of 2015, and considered August's growth to be “a blip”.
Speaking to The Guardian, IMRG's editor, Andy Mulcahy, also pointed out that sales would likely rationalise over time anyway, and that in recent years, growth had remained so buoyant because of the rise of mobile and tablet ecommerce.
Nonetheless, IMRG identified five possible areas that could have affected August's growth. These were: shopping reaching its peak; disruption from the general election, strength of the pound affecting custom from overseas buyers; people spending on leisure rather that ecommerce; and shoppers holding out until Black Friday.
Will ecommerce boom again for Black Friday?
Earlier this year, warnings were made by John Lewis about the negative impact of Black Friday sales – namely that shoppers would buy Christmas presents early at a discount and retailers would suffer overall. It remains to be seen how the rest of the year will pan out for ecommerce sales, although a year-to-date growth of 10% suggests it has not plateaued quite yet.
Next month will also give us a better idea of whether shoppers are holding out for Black Friday, or if the traditional American sale day is not as much of a draw this year.
You might have heard about a new website called Jet.com. It's big news in the US, where shoppers can now sign up and test out the new ecommerce platform.
According to Jet, they want to offer customers the biggest possible discounts, and it's main difference to Amazon is that it is a “shopping club” and customers pay a subscription to shop there (this is a flat fee, it doesn't get deducted from purchases or come with free shipping).
Where am I saving money?
Jet claims that it can reduce costs for customers by suggesting that they buy in bulk, buy items together, pick a slow shipping method, waive return rights and pick a no-fee payment option. In addition, as Jet itself makes money via the subscription fee rather than products sold, in theory this also passes on a discount that vendors would otherwise be paying to Jet.
Where did this ecommerce site pop up from?
Jet was founded by Marc Lore, not a stranger to large-scale ecommerce development. Lore founded ecommerce website Diapers.com, as well as off-shoots soap.com and wag.com (great domain names to have). When Diapers became a rival to Amazon, Amazon bought the company and Lore worked for Amazon for a couple of years.
But soon Lore moved on to new ecommerce ideas, and promptly received heavy financial backing for his new shopping club website Jet. And given his track record, it makes sense that investors were willing to take a punt. Investment was reported to be about $225m.
With such a high profile entrepreneur and stacks of cash behind the new website, it was already well known before it even launched, with many tech and ecommerce development blogs speculating on how it would work and where the discounts would come from.
What is the ecommerce experience like?
The Jet ecommerce website launched in the summer and is now open to membership – providing you have a US zip code. As we cannot use the site, we have instead been listening out for feedback from US shoppers, and found an interesting review from one of their first customers, who used the website when it was in beta a few months back.
As with Amazon and other ecommerce websites, there is the likelihood that if successful, this concept and brand will come over to the UK. What do you think – would you pay £35 for subscription shopping?