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Social ecommerce* (or social commerce) refers to buying goods   directly via a social platform. It has been a brewing trend for many   years, and always seems to be the next big thing.
 
The Pinterest 'buy' button
 
Earlier this year, Pinterest removed affiliate/click-to-buy links  from its website. This meant that bloggers or users who advertised items  on Pinterest could no longer make a small fee via the click through.
It was thought the move was to precede the addition of a buy button,   where Pinterest users could directly buy the item as part of Pinterest, staying on the site rather that linking to an external site.
 
Social Commerce on Mobile Apps


My granddad taught me to always scope out the possibility for a   bargain, so I'm perhaps less inclined than others to go for the ease of a  buy button. I may scout out Google shopping and other online shops   before making a purchase.
 
However, I think on a Online Mobile eCommerce Site,  nice and tidy in its small little mobile screen, I may be less inclined  to go sniffing elsewhere, as it's all a bit more of an effort on mobile  than desktop or tablet. If I felt the price was fair, the ease of a buy  button on a mobile site would be more attractive to me.
 
The future of buying on social media


Facebook already has the option to buy while staying on the Facebook   site and they call it f-commerce or f-comm. It isn't massively popular, but Facebook have been plugging away at their f-commerce for years (as well as a 'donate' button for charities), and it's likely to become more  popular.
 
Twitter have already trialled their buy button and it's been popping  up for ticket ads, among others. But on the whole, it seems to be that   we're waiting to see how it progresses.
 
* Social ecommerce/commerce is a phrase also attributed to the social   aspects of buying online, for example, engaging with the customer,   customers interacting with each other, articles, reviews and feedback.
There is also another phrase called, along the lines of, 'onsite   social commerce' which is features within a website that promotes   sharing and interactivity between customers on a site.
 
Eastpoint Software Mobile eCommerce Website Development Company in UK, London and Cambridge.  We specialize in Ecommerce Development in Cambridge, UK and London and  can create bespoke applications, responsive sites and customized   versions of ready-made online shops. Get in touch with us at   info@eastpoint.co.uk or, as Blondie would say, call me on 01223 690164.
 
Visit us:
https://www.eastpoint.co.uk/eCommerce/