The year is nearly over, so let's look back at what Eastpoint's little developer elves got up to this year. What happened at Eastpoint Software in 2014?
Mobile and tablet apps:
More people are using mobiles and i Pads these days. We all know this because we all do it, it's simple, quick, and doesn't involve waiting for a PC to load up while staring existentially out of the window. Apps are a great way of presenting a product or service in a way that's easy for customers to use, which makes Web, Mobile and eCommerce App Development increasingly beneficial investment.
We are keen to continue building more mobile and ecommerce apps next year. Get in touch with us about your mobile app idea on email@example.com or, as Blondie would say, call me on 01223 690164.
Websites that were built to be viewed on a monitor do not always look so studly and buff on a little screen. Some need a helping hand and seem need to be built from scratch (a great opportunity to zhuzh up the website and maybe re brand like you always meant to).
Having a website that adapts to different monitors and devices is called responsive, and is a popular and wise investment. We've carried out several of these software development projects this year.
Websites are just like anything else – they get tired, things change around them, and they need a bit of fairy dust because they are sad. We've carried out many enhancements and additions this year.
Outsourcing App Development:
We often work with technology partners to deliver skills that they do not have in-house. This year we worked on several long-term web app development projects.
Our clever clogs developers are always learning new technologies and adapting how they work. This year, our favourite new technology was AngularJS, which we used on a cyber security app. Intriguing!
There's been more interest and understanding of agile working – which means completing a project in stages without having to decide on the entire project's timeline and spec at the outset. This allows you to change the spec or scope as the software product is built, so it can evolve during the build to the benefit of the final product.
Testing and QA:
We are Eastpoint Web , Mobile and eCommerce App Development Services Cambridge, London and UK. This year a full-time QA lead joined our team. Welcome! Now get back to work. Working with us in 2015 If you are looking for web, mobile and eCommerce app and software development or outsourcing in Cambridge, London or the UK, give us a call on 01223 690164, or email firstname.lastname@example.org. Let us know your requirements and we'll see what we can do!
If you're looking for an estimate for an app, let us know the details you have and we can provide a no-obligation quote. We specialized in ecommerce apps and software development.
Optimising a website is the new having a website – think how often you browse and buy on a tablet or phone, or how often you see others doing it.
The US general manager of Alibaba.com said this year that creating a seamless shopping environment on a mobile phone “will be crucial for any business that wants to grow in 2014”.
Shopping on your mobile or tablet – how many people do it?
Statistics show that more people are buying this way, as a quicker alternative to firing up the PC. With a mobile or iPad, it's easy to buy on the go when you remember something, or while relaxing in the evening. These devices are convenient and to hand.
Research company eMarketer predicts that in two years, a quarter of all eCommerce will be done via a mobile device. That's potentially one in four customers looking to buy on their tablet or phone. The famous USA sale day 'Black Friday' is coming up soon – last year figures by Custora High-Growth eCommerce Index showed that 40% of all online shopping was done on mobile devices that day.
Does a website always needs to be optimised?
Usually, yes. It can be pot-luck whether a traditional website created for a typical browser window works on a tablet or mobile. Often it's there in spirit but can look messy – tiny writing, weird buttons, overlapping products etc.
Going back to what Annie Jie Xu of Alibaba said, it is about creating a 'seamless' shop for customers. Think about whether you would continue shopping on something clunky and confusing. Optimisation for eCommerce is about streamlining the process to suit the small and medium sized screens of mobiles and tablets.
Any eCommerce platform is likely to benefit from mobile optimisation, as it makes shopping easier for customers and can lead to a higher conversion rate.
We see mobile device optimisation as a sensible choice, people will keep using phones, and customers will keep buying online, in the easiest way possible. Mobile devices are to hand, they are already turned on, and with an optimised website, it should be hassle free.
In terms of budget, it comes down to what you need and what you expect. Project costs will vary significantly from project to project. We suggest speaking to a software company about mobile app development.
If you're looking for an online shop or eCommerce platform give us a call or send an email – we have worked on various eCommerce projects and have several options to get the most of your budget. Get in touch with us about outsourcing that part of the project. We have experience working with partners and agencies on software products. Call us on 01223 690164 to discuss what you need and how we can help.