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The original article on three 'psychological triggers' and I thought  it was a brief but interesting roundup. How often do we see these  'triggers' adhered to, and how worthwhile do we think they are?
The three triggers chosen for this article were:
 
Clean designReciprocity, aka freebiesInitial trust/ “foot in the door”They also mentioned colour as another basic trigger, as expressed via   an otherwise black and white image, which a red heart. Which reminded   me of the use of red in Schindler's List. I'm not sure that's what they were going for, but I get that it impacts.
 
Anyway, for clean design, the article suggested a simple menu with   minimal, or as minimal as possible, choice and cited a nice jam   experiment, which made me think about jam, and I felt happy. Apparently when faced with lots of varieties of JAM!, our brains become all jammed  up with the overwhelming jamminess and we end up not buying any! Sob.
 
But when faced with a small selection of half a dozen jams, we are   happy for jam and make our selection (and that's why there is a picture of jam with this blog post). Particularly on mobile apps, you're looking  for an easy route to purchase or find info, or eat jam.
 
For reciprocity, they suggest that offering free  gifts/samples/coupons creates a dialogue with customers and they are  more like to give back , ie buy from you in the future because of the  effort you have gone to. I know I am a sucker for a free gift, and have  bought product after receiving a free sample.
 
The final trigger is about getting small commitments from customers   and building up and taking a softly-softly approach to marketing, in   order to build trust with a potential customer before they may their   purchase.
 
Of course there are many other ways to approach eCommerce Websites  and ensuring customer connections, but I felt these three were worth   mentioning again. Clean design is probably the most basic of the   so-called triggers, in that this is usually considered at the early   stage of any ecommerce website or app, whereas the marketing side will   be part of the longer term and overall plan.
 
What do you think of the triggers – and what other triggers do you think customers are drawn to?
 
Eastpoint Software eCommerce Mobile and Web App Development Services Company in UK, London and Cambridge.  We specialize in Ecommerce Development in Cambridge, UK and London and  can create bespoke applications, responsive sites and customized   versions of ready-made online shops. Get in touch with us at   info@eastpoint.co.uk or, as Blondie would say, call me on 01223 690164.
 
Visit us:   https://www.eastpoint.co.uk/eCommerce/