Mobile application development service has been rapidly growing these days in the fields of everything. Thus it is quite clear that the demands of these apps have been accelerated in all trading purposes.Due to the alteration in technical landscape mobility and as the newer technology platforms are arising everyday therefore, the mobile application is essentially required to diversify your business policies.
Mobile app development is a term used to process or denote the act by which app software is developed mainly for mobile devices. These applications are either Pre-Installed on the mobile devices at the time of manufacturing process or transferred to as web applications through server-client-side processing in order to deliver an application-like experience together with a web browser. Application developers also have to depend on a huge range of hardware specifications, screen sizes, and configurations because of intense variation in mobile software and each of its platforms. The app developers mainly use Java and Swift programming languages to start with app developmental mobile in the mobile operating system.
As part of the app generation process, mobile user interface design is also needed in the establishment mobile apps. For the designing of apps, the user interface generally considers contexts, constraints, mobility, screen, and input as outlines. In this designing process, the mobile interface mainly focuses on both software and hardware components but the user deals only with the interaction between the apps and the device.The input given by the users allows manipulating a system within a mobile device, whereas the device's output controls the manipulating effect of the users.
There are various app development companies who create apps as per customer's need.These developmental companies cater to the basic needs of your businesses in a unique way and connect their customers with their potential clients. These companies also offer end-to-end apps development service through various platforms. The app developers of these companies conform to the enriched technical standards and thus emphasize more on the functionality as well as usability of their developed apps.Their flexible, skillful, and experienced business model aids you to opt for the different viable development solution within your budget and even their technical aspects reflect various exploring possibilities to produce more developed mobile apps also for other platforms.
Mobile apps have immensely empowered the businesses to go through a vast network of their potential audience, engage them more in business and thus help in increasing the annual sale figures in the business. These apps also allow businesses to convey viable information to their prospective customers, either related to their services or products anytime and anywhere. With the help of these apps, the businessmen from different parts of the globe can easily put their brands into the exact hands of their respective customers.
Now a days Every Business is getting Online. It is much bigger than the Past because of Information Technology and Communication Systems rapidly growing in the World.
The World with out Mobile even we can't imagine this in the present scenario. The latest Technology and Communication System growing rapidly and competing in the World with various updated features and Innovative Up gradation.
Even Small business need to get presence Online that which gets big Impact in the Marketing Strategy and Promotion. The Latest Technologies with Globalization sweeping the Boundaries of the Regions, Countries and Continentals.
If a Business which have Web Presence is a good thing but it's not Sufficient in the Aspect of Marketing and Promotion Strategy. The Business need much more than that which can easily get the Targeted Customer Attention for any Business.
Like wise People using Technology and Vastly at the same time technology is utilized by People. The Major Advantage for any Business is having Mobile Presence for their Business. There is Majority People using Smart Phones having vast features.
Now the Smart Phone became as Important as Organ in the Human Life and leading him that there is no life with out Oxygen in the same way no life with out Smart Phone.
Olden days it is hard to reach the Customers for the Companies and Businesses.They need to approach direct marketing Strategy or Media Channels to reach them. But Now a days it is easy to communicate with the Users and customers through Mobile Apps.
There are more than 70% of people using Mobile Phones across the globe and there are 90% of time mobile users spending on Mobile Apps. This is indicating the necessary of building Mobile Apps for Every Business. The Rich Nations like USA, UK, Japan, Russia, Australia, Singapore and other Europe Countries long with Growing countries like India, China are using the Mobile Phones. which have a huge demand for Smart Phones and it's usage.
There are various Smart phone Users using various Operating Systems for their Smart Phones like Android, iOS, Windows and Blackberry where the major part of Apps Building based on there Technologies. The Majority Share of Mobile technology took by Android which 1st Largest Mobile App Developing Technology, The 2nd Largest Mobile App Technology users for iOS and 3rd Largest users for Windows Mobile Apps.
There are many companies providing Mobile Apps Development Services for Small and Large Businesses. The Companies develop Mobile Apps for Their Clients and Customers. Those who are having eCommerce Business should have a Mobile App to reach the Mobile Visitors and Customers. Customers can easily access the Website or Business to buy the Products by installing app on their Mobile or Smart phone which makes easy with in few minutes that they can spend less time for Shopping Online. By cutting edge the Traffic Jam and Traveling for Shopping.
Having a Mobile Apps for such kind of eCommerce Businesses can help to reach the Audience to get the Attention and Promote their Business directly with out any Marketing Strategy and Approach. This can be possible only with a Mobile.
If you need to Promote your Business easily and directly to reach the Customers that means Your Business definitely you need built Mobile Apps For Your Businesses or Products.
We often hear about software acquisitions for huge amounts of money. Most recently, the search software Vurb is reported to be in the process of being bought by Snapchat for $110m.
Let's look back at some of the most expensive takeovers of web and mobile apps, focusing on the most memorable names.
WhatsApp bought by Facebook for $19bn
It's the annoying name that makes it sounds like you're asking someone what's up, but not quite. WhatsApp was bought by Facebook for $19bn two years ago.
An interesting article by Tech Crunch explains why this valuation was not so ludicrous. And it did seem ludicrous – at the time of the acquisition, WhatsApp wasn't even used widely in the US.
However, Facebook had previously missed out on buying Snapchat, so felt they had to make a meaty offer for WhatsApp. It also meant they avoided Google acquiring it.
Instagram bought by Facebook for $1bn
Facebook's other software biggie. Instagram was bought for the pocket change of $1bn, a bargain in hindsight (at the time of the acquisition in 2012 it was considered a lot for a start up). It is now valued at about $35bn by Citigroup. Eye bulge emoji.
Bitstrips bought by Snapchat for $100m
This isn't as expensive as the others and Bitstrips is less of a household name, but the thread here is the acquisition merry-go-round, as Facebook had previously failed to buy Snapchat (they didn't offer enough money).
Bitstrips is behind the Bitmoji cartoon characters – pre drawn templates that you can choose from to create comic strips and avatars.
Vine bought by Twitter for $30m*
I wanted to include a Twitter acquisition and this is one of the most well known, given that it's described as a 'vine' when someone posts a vine-hosted mini-video, rather than just a 'video'.
*This figure is disputed with $970m also mentioned. Stock value could account for this, though there doesn't seem to be a definitive answer.
Waze bought by Google for $966m
We haven't had a company gobbled up by Google yet, so here it is. Waze is a type of GPS and social sat nav. It takes data from users, who can also report crashes, traffic jams, etc.
Skype bought by eBay for $2.6bn
Companies can be acquired more than once, this time we're chosen to highlight one of the earlier acquisitions, as Skype was eventually bought by Microsoft for $8.5bn.
Early Skype software development took place in Estonia, and Microsoft have maintained a large base there.
YouTube bought by Google for $1.65bn
Another Google acquisition, and this is one of their most famous. They practically picked YouTube up at car boot sale for $1.65bn, when you consider it is an omnipresent online fixture.
Last year it was valued at about $70bn by analysts.
Myspace bought by News Corporation for $580m
A list of spendy acquisitions wouldn't be complete without mentioning myspace, bought for $580m and later sold (to Justin Timberlake and friends) for $35m.
But that doesn't tell the whole story. Myspace remained popular for years following the acquisition, and its valuation kept going up.
In 2008, Facebook became a bigger force, and Myspace continued to decline.
LinkedIn bought by Microsoft for $26.2bn
Another purchase by Microsoft and an ongoing acquisition expected to complete by the end of the year. The acquisition will boost Microsoft social networking portfolio.
Viber bought by Rakuten for $900m
Viber, a messaging app similar to Skype, was acquired by Rakuten, a Japanese online retailer, in 2014. At the time, Rakuten's chief executive said they would be unable to create such an app on their own, and it provided new communication strategies for them.
Eastpoint Software Mobile App Development Company Cambridge, Surrey, UK, Twickenham, Richmond, Chelmsford, London, West London and Colchester. We are a great way to reach out and grow your business, but they also have specific benefits. Mobile apps can utilize phone features, such as notifications, camera and location, broadening the scope of what can be achieved. We work on software projects, including apps and websites, for clients across East Anglia and London. To speak to us about your website, app, or content management system requirements, We have offices in Cambridge and London, and are based in Cambridge. Our office is at the Mount Pleasant House, do come and meet us to discuss projects.call 01223 690 164or email firstname.lastname@example.org.
Not all businesses have a formal IT policy, and it's something worth doing. The information shared here came from the cyber crime conference I attended last week in Cambridge, held by the county's PCC. A broader overview of cyber crime in Cambridgeshire can be found in the previous blog post.
What is an IT policy?
You probably already know – a document or collection of documents that set out best practice for staff regarding cyber security, online access, emails, etc.
The aim to to stay safer by educating staff. By having an IT policy, staff should be aware of preventable issues and be able to respond quickly if something is amiss.
How important is it?
We need to do more to protect company data, according to the experts: http://www.cambridge-news.co.uk/Cambridge-companies-beware-cyber-attacks/story-28609175-detail/story.html
According to Cambridgeshire Police, one local medium-sized business went bust due to the extent of a cyber crime, and many companies are victims on a smaller scale (see more in this post).
What should be in an IT policy?
Below are some things to think about:
What is the policy on storage such as USBs? Can staff bring in personal USBs and use them on a work computer?
Who and where are you buying hardware, software and services from?
Passwords Are colleagues allowed to share passwords? Are all desktops and laptops password protected? Network and remote access
Can you logon to the network externally?
Who can access your office? Employees, cleaners, visitors?
Who has access to what?
Email links and attachments
Think about a policy on clicking links, or file extensions to be aware of. For example receiving a .exe file from an unexpected source should be a red flag.
Do you keep backups and who is responsible for them?
Are laptops or towers/monitors left logged in and unattended?
When I hear two-step authentication I think of banks or Google mail logins, where you have a password and a text, or password and security key.
It is also something else just as useful – literally getting a second authorisation before committing to a payment. A common way of scamming money relies on administrative staff not getting a second authorisation after receiving an email from the boss. This is called CEO spoofing (see more on CEO spoofing in previous blog post).
The policy should also include what to do in the event of a security breach (see previous article for advice on this).
Ecommerce via a mobile phone or tablet has overtaken ecommerce via desktops and laptops for number of visits, with two thirds of all online website visits being mobile.This is a higher overall percentage than the US, Germany and India. The stat of 65% of online ecommerce being via a mobile was taken from January of this year.
The report is by Similar Web, a website analytics company. We're looking at a snapshot of findings below, relating to mobile ecommerce.
Mobile ecommerce (sometimes referred to as mcommerce) has been growing steadily over the years, with mobile versions of websites being an increasing area of investment for businesses.
As an example, for Black Friday, Similar Web said that for 25 large retailers (including Amazon, Ebay and Argos), the daily average amount of visits per site was 761,000 for desktops and just under 1.4 million for mobile devices.
Desktops still popular
While more traffic was shown to go through mobiles, shoppers spend more time per visit on desktops. In turn, they also view more pages than those looking on their smartphones.
Mobile conversion rate lower
While mobiles have proven to be massively popular for online shopping, there is one significant aspect in which it is still catching up to desktop, and that's with purchasing.
In previous research by IMRG, it showed that conversation rates on mobile, while lower than desktop, had gone up significantly year on year. The IMRG study also showed that more sales themselves (rather than traffic/visits) are through a mobile device.
So while visits and sales are higher on mobiles, the conversion rate is still lower.
The report by Similar Web shows that smartphones are at a 1.16% conversion rate, while traditional computers are at 3.65%. Interestingly the tablet, in between sizes, fares pretty well, much closer to computers at 3.22%.