A survey by Ofcom has revealed that the majority of people in the UK prefer to go online using their mobile phone ahead of laptops, tablets, and desktop computers.
It's the first time the survey has put smartphones on top, with laptops being the most popular previously.
How important is mobile app development?
So what does this mean for websites? If more people are viewing websites and apps on their mobile, should development be prioritising mobile-specific designs?
Our feeling is that the survey shows that mobile should, when applicable, always be an option, but that it's often best alongside more traditional software development.
People preferring mobile doesn't mean laptops are not being used. Think of your own browsing habits. Do you reach for your mobile most of the time all things considered, but prefer to make purchases on a laptop or desktop?
That is certainly the case for me. While I would have to pick mobile for preferred device due to the amount of times a day I check emails and new websites, I much prefer using my huge desktop monitor to view websites. I would appreciate a mobile friendly website, but I also want to be greedy and be able to see desktop designs and tablet-sized websites too.
But even so, for certain areas, mobile development is the way to go. You don't necessarily need to 'cover all bases' and it very much depends on your target consumers/users, as well as budget.
What now for desktop development?
The survey shows a decline in website browsing via a desktop computer as a preferred method, which is to be expected. How many people do you know who still fire up a desktop pc at home?
But there are other factors to consider. Mostly, that checking your phone to check something like a news headline is fine, but often people will want a larger screen to do anything more involved. A lot of people will still have desktop computers at work, and view websites via a standard monitor while browsing on lunch breaks.
In terms of web design, desktop and laptop are covered by the same scale design, so although less people prefer desktops, plenty of people still use it, and plenty still prefer laptops. So a regular “desktop/laptop” design (ie, the usual full size website or application) should still be your first port of call in many situations.
The most important thing is to offer choice when possible, and take into account what will work best in specific circumstances.
Navigating web and mobile development – what should I get?
We always help our clients understand the pros and cons of creating apps for different devices and, with their input, weigh up what is best for them.
If a client has a budget in mind, we make our suggestions for what we think might be a good starting point based on that budget, and how to reach the most people in the best way, for their spend.
The year is nearly over, so let's look back at what Eastpoint's little developer elves got up to this year. What happened at Eastpoint Software in 2014?
Mobile and tablet apps:
More people are using mobiles and i Pads these days. We all know this because we all do it, it's simple, quick, and doesn't involve waiting for a PC to load up while staring existentially out of the window. Apps are a great way of presenting a product or service in a way that's easy for customers to use, which makes Web, Mobile and eCommerce App Development increasingly beneficial investment.
We are keen to continue building more mobile and ecommerce apps next year. Get in touch with us about your mobile app idea on firstname.lastname@example.org or, as Blondie would say, call me on 01223 690164.
Websites that were built to be viewed on a monitor do not always look so studly and buff on a little screen. Some need a helping hand and seem need to be built from scratch (a great opportunity to zhuzh up the website and maybe re brand like you always meant to).
Having a website that adapts to different monitors and devices is called responsive, and is a popular and wise investment. We've carried out several of these software development projects this year.
Websites are just like anything else – they get tired, things change around them, and they need a bit of fairy dust because they are sad. We've carried out many enhancements and additions this year.
Outsourcing App Development:
We often work with technology partners to deliver skills that they do not have in-house. This year we worked on several long-term web app development projects.
Our clever clogs developers are always learning new technologies and adapting how they work. This year, our favourite new technology was AngularJS, which we used on a cyber security app. Intriguing!
There's been more interest and understanding of agile working – which means completing a project in stages without having to decide on the entire project's timeline and spec at the outset. This allows you to change the spec or scope as the software product is built, so it can evolve during the build to the benefit of the final product.
Testing and QA:
We are Eastpoint Web , Mobile and eCommerce App Development Services Cambridge, London and UK. This year a full-time QA lead joined our team. Welcome! Now get back to work. Working with us in 2015 If you are looking for web, mobile and eCommerce app and software development or outsourcing in Cambridge, London or the UK, give us a call on 01223 690164, or email email@example.com. Let us know your requirements and we'll see what we can do!
If you're looking for an estimate for an app, let us know the details you have and we can provide a no-obligation quote. We specialized in ecommerce apps and software development.
Webs apps are pieces of online software that fulfil a purpose. A web app can be part of a website or a separate software tool. It does not need to be installed, as users access it through their web browser.
For example, you may already have a website but need an application to provide an online portal for subscribers. Or you may need a complex, clever application that will take huge amounts of raw data and extract certain information from it.
An app - whatever it may be - performs a function.
Applications make life easier:
Apps should work hard so you don't have to. Or at least, allow you to spend your time doing the things that a human does better than a machine.
We're here to listen to what you want, understand how it needs to work, and provide a solution.
Even the complex solutions will be as streamlined as possible when it comes to using them, we like to put our heads together and come up with the best way to utilise technology on behalf of our clients.
Building, testing, supporting:
We make sure that what we've produced is what we set out to produce, and ensure it all works correctly on varied device types.
We like automated and manual testing, making sure that where possible we have automated tests to cover the design functionality, backed up with the manual testing. You can't beat a human set of eyes looking at it.
We'll work to ensuring that product continues to perform in the way that it's expected long after the product is launched.
Long term support for mobile apps is key to it's success as new devices and device updates often change the underlying systems which could otherwise harm performance of the application.
And as user uptake of your application grows, we'll work with you to collect and analyse information about usage and help to guide design changes and enhancements.
We like to maintain relationships with clients over the years, supporting systems, offering advice, and remaining a part of the project. Why choose web over desktop?
A web app is often chosen due to ease of maintenance and support. Rather than having software installed on your computer, it is hosted centrally in one place, and you login to access. If there is a problem, an engineer does not usually need to look at your computer.
A device dependent desktop application will have limitations on the type of computer it can be used on, for example developing something with the Microsoft language has to run on Windows computers. A web app has greater flexibility.
Web apps do have the limitation of dependence on the user having access to a web browser, and an internet connection - although this is much less of a limitation than in the past.
Eastpoint Software Web App Development Company in Cambridge | UK are a great way to reach out and grow your business, but they also have specific benefits. Mobile apps can utilize phone features, such as notifications, camera and location, broadening the scope of what can be achieved. We work on software projects, including apps and websites, for clients across East Anglia and London. To speak to us about your website, app, or content management system requirements, call 01603 690164 or email firstname.lastname@example.org.