The original article on three 'psychological triggers' and I thought it was a brief but interesting roundup. How often do we see these 'triggers' adhered to, and how worthwhile do we think they are? The three triggers chosen for this article were:
Clean designReciprocity, aka freebiesInitial trust/ “foot in the door”They also mentioned colour as another basic trigger, as expressed via an otherwise black and white image, which a red heart. Which reminded me of the use of red in Schindler's List. I'm not sure that's what they were going for, but I get that it impacts.
Anyway, for clean design, the article suggested a simple menu with minimal, or as minimal as possible, choice and cited a nice jam experiment, which made me think about jam, and I felt happy. Apparently when faced with lots of varieties of JAM!, our brains become all jammed up with the overwhelming jamminess and we end up not buying any! Sob.
But when faced with a small selection of half a dozen jams, we are happy for jam and make our selection (and that's why there is a picture of jam with this blog post). Particularly on mobile apps, you're looking for an easy route to purchase or find info, or eat jam.
For reciprocity, they suggest that offering free gifts/samples/coupons creates a dialogue with customers and they are more like to give back , ie buy from you in the future because of the effort you have gone to. I know I am a sucker for a free gift, and have bought product after receiving a free sample.
The final trigger is about getting small commitments from customers and building up and taking a softly-softly approach to marketing, in order to build trust with a potential customer before they may their purchase.
Of course there are many other ways to approach eCommerce Websites and ensuring customer connections, but I felt these three were worth mentioning again. Clean design is probably the most basic of the so-called triggers, in that this is usually considered at the early stage of any ecommerce website or app, whereas the marketing side will be part of the longer term and overall plan.
What do you think of the triggers – and what other triggers do you think customers are drawn to?
The year is nearly over, so let's look back at what Eastpoint's little developer elves got up to this year. What happened at Eastpoint Software in 2014?
Mobile and tablet apps:
More people are using mobiles and i Pads these days. We all know this because we all do it, it's simple, quick, and doesn't involve waiting for a PC to load up while staring existentially out of the window. Apps are a great way of presenting a product or service in a way that's easy for customers to use, which makes Web, Mobile and eCommerce App Development increasingly beneficial investment.
We are keen to continue building more mobile and ecommerce apps next year. Get in touch with us about your mobile app idea on email@example.com or, as Blondie would say, call me on 01223 690164.
Websites that were built to be viewed on a monitor do not always look so studly and buff on a little screen. Some need a helping hand and seem need to be built from scratch (a great opportunity to zhuzh up the website and maybe re brand like you always meant to).
Having a website that adapts to different monitors and devices is called responsive, and is a popular and wise investment. We've carried out several of these software development projects this year.
Websites are just like anything else – they get tired, things change around them, and they need a bit of fairy dust because they are sad. We've carried out many enhancements and additions this year.
Outsourcing App Development:
We often work with technology partners to deliver skills that they do not have in-house. This year we worked on several long-term web app development projects.
Our clever clogs developers are always learning new technologies and adapting how they work. This year, our favourite new technology was AngularJS, which we used on a cyber security app. Intriguing!
There's been more interest and understanding of agile working – which means completing a project in stages without having to decide on the entire project's timeline and spec at the outset. This allows you to change the spec or scope as the software product is built, so it can evolve during the build to the benefit of the final product.
Testing and QA:
We are Eastpoint Web , Mobile and eCommerce App Development Services Cambridge, London and UK. This year a full-time QA lead joined our team. Welcome! Now get back to work. Working with us in 2015 If you are looking for web, mobile and eCommerce app and software development or outsourcing in Cambridge, London or the UK, give us a call on 01223 690164, or email firstname.lastname@example.org. Let us know your requirements and we'll see what we can do!
If you're looking for an estimate for an app, let us know the details you have and we can provide a no-obligation quote. We specialized in ecommerce apps and software development.