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WindowsA US study has revealed mobile app and website browsing habits.


The report, by the Interactive Advertising Bureau, shows how users are accessing the internet, how long they are online, and their favourite websites and apps (Facebook and Amazon!).
 
Mobile app popularity


The report showed that during December 2015, 65% of minutes spent online were via a mobile device (tablet or smartphone). So in terms of time spent online on devices, a significantly larger amount of time is spent on mobile devices, accessing either websites or apps.
 
As more businesses look to mobile app development to cater for the amount of people using their smartphones to access the internet, these stats show this is a continuing trend. Year-on-year, comparing the month of December, there was also an increase on the amount of unique hits with a 7% increase for mobile and a 5% increase for smartphones.
 
Mobile apps absorb a huge amount of online time


When looking at online minutes spent purely on mobile devices, more of this time is spent on apps rather than websites. In fact the difference is huge – 86% on mobile apps, 16% on mobile web.
 
This difference does have a theory behind it. A mobile app is likely to be a game, music or chat app that you may use for prolonged periods, whereas a website is often something you take your information from, or make a purchase, and then leave.
 
Is Mobile App Development more relevant if your audience is younger?
 
When looking at iOS, Android and Windows Mobile Apps Development as an investment, or perhaps when considering a mobile version of your website, it's sensible to look at audience. Who is accessing your information and how? The IAB report suggests the difference between young people accessing apps and mobile web and older people isn't so big.
 
While people aged 18-34 spend two thirds of their time online via a mobile device, those aged 35-54 spend half of their online time on a mobile device. Both of these is an increase compared to last year.
 
Do websites get more hits from people using computers, or people using mobile devices?
 
Currently desktops are still top, with 68% of all website hits coming from computers, according to the study. However, mobiles at 32% are on the rise, whereas hits from computers are declining as a percentage of all hits.
 
What does this tell us about mobile apps?


Both mobile apps and mobile specific websites are getting increasing amounts of traffic. With the use of mobile devices for internet access increasing across age groups, it is becoming an essential marketing tool or function for businesses.
 
About us
Eastpoint Software Mobile, Web apps and eCommerce Development Company Richmond, London, Cambridge and UK. See our website www.eastpoint.co.uk for more about our mobile app development team, or come and see us in Cambridge, UK. Please give us a call on 01223 690164. We work with big and small companies and also have experience as an outsourcing partner, if your company does not have the skills needed in-house. You can email us any app development enquiries at info@eastpoint.co.uk .

Visit us: http://www.eastpoint.co.uk/

 
Mobile apps have contributed to the profit and revenue for various industries in the past decade and this is why more and more businesses are going online via these. With brands, both big and small showing keen interesting in app development, the choices have increased and this is what the buyers need to watch for as the choice is to be for someone capable and competent. The amount of money that goes into mobile app development would vary to an extent as there are many that would make sacrifices with functionality and security.
 
Mobile App Development – The Process Described In Brief

Mobile application development is a process familiar to software development as it too revolves around writing code; the only difference is that this time the display mode is on Smartphones. The code written is as per the processor of the device and this is why you would find app development divided into categories such as:

1.  Android App Development 


2.  iPhone(iOS) App Development 


3.  Windows App Development
 
With companies making apps for back end management, sales, customer interaction and much more, the service provider is to be chosen carefully.

Things To Consider When Choosing A Mobile App Development Company

With mobile apps outpacing computer based websites, the need is for a service provider that would bring your ideas into life, setting path for goals to be met in the near future. Not every app out there is a successful one and this is the thing that you need to keep in min while making out the pick. Always go with the agency that has developed chart topping apps lately as this would guarantee you that results would arrive.

Before you move ahead comprehend your goals, if you just want to create a buzz about your brand or give it a launch pad on these devices, you can settle in for an agency that has a super creative team in place. Decide on the amount of money that you wish to spend and then start exploring out the options coming your way, remember, comparison is the key here.  With enough mobile app developers in the market, go with the one that promises you something special but not at the cost of brand's repute and budget. 
 
The agency that you choose needs to have a creative and smart team that masters the art of creating and engineering versatile and practical mobile apps.The need is for quality design and development and this is the fact that needs to rule your search.

About us:

Eastpoint Software Mobile App Development Company Richmond UK, Cambridge and London. We have offices in Cambridge and London, and are based in Cambridge. Our office is at the Hauser Forum, do come and meet us to discuss projects. Get in touch with us at info@eastpoint.co.uk or, as Blondie would say, call me on 01223 690164.  For choosing the best Mobile App Development Company London, exploit the power of web to learn about the ones that work with a strategy in mind.

Visit us: https://www.eastpoint.co.uk/Mobile-Apps/

Since Black Friday is American, let's have a “pop quiz”. What year did Black Friday begin in the US?
 
It's 2010, only five years ago, but in the last couple of years it has really taken off the UK and already the phrases Black Friday and Cyber Monday are part of our vernacular.
 
According to statisticians at Experian and IMRG, a record £1.1billion was spent online in the UK on Black Friday, with the sale weekend estimated to have drummed up £3.5b in total.
 
On Black Friday, online sales were up an estimated 36% compared to last year, with Cyber Monday up by 31%.
Use of mobile phones to make an ecommerce purchase:
 
Our previous article on Black Friday mobile sales in the US showed this was a major growth area, with just over a third of sales taken via a mobile device (iOS proving more popular than Android, and smartphones winning over tablets).

Figures have not yet been released showing this breakdown, we will look at these once they are available. Knowing the popularity of shopping on smartphone, the blog at internetretailing. net did a snapshot of how mobile versions of website from the top 25 retailers were doing during the early stages of Black Friday. You can see the post here.
 
Shopping tracker company Springboard noted that retailers with reliable online shops would be the ones to benefit most from the sales. While we do not have the figures for mobile device sales, it is fair to say that shoppers will purchase through desktop, tablets and mobiles. Thinking about iOS and Android mobile development could help make sure you do not miss out on sales through these devices..
 
How did the websites and mobile apps cope with the traffic?
 
It seems mostly well, with a few of the large retailers leaving customers staring at a screen while it loaded, slowly and painfully.
 
According to consumers, Tesco's site was slow, although the company denied this was the case. John Lewis has a bit of a catastrophe ecommerce-wise, as their website was actually offline for an hour on Friday afternoon, although they said server capacity had been increased by a third in preparation.
 
Argos was also criticised. Consumers reported a slow website, with several crashes throughout the day. Argos also launched a new Fast Track delivery service prior to Black Friday, leaving them with a huge task, and some undelivered orders.
 
About Eastpoint Software:

We are a web and mobile development company based at the Hauser Forum, Cambridge. We also have an office in London. Our developers have decades of experience. We specialise in web and mobile apps, including iOS and Android mobile app development.
 
Eastpoint Software Web, Mobile App and eCommerce Development London, Cambridge and UK. We have experience working with partners and agencies  on software products. Call us on 01223 690164 to discuss what you need  and how we can help.
 
Visit us:  https://www.eastpoint.co.uk/